Rebrand or Not? A 60-Second Logo Review

Should your church rebrand? This is a highly subjective conversation. It's a topic that's generally discussed by church leaders using phrases like, "well I think," "my opinion is," or "well I prefer."

Years ago, I developed a little worksheet, a test if you will, to make this conversation more objective. This way, proven brand strategy is telling you to start the rebranding process, not your youth minister.

The purpose of the worksheet is not to actually base such an expensive process and significant decision on a 60-second exercise, but more to start a conversation. I'd love to talk to your church if this is a process you want to dive into. I hope this worksheet is helpful!

Daniel Hicks